AI Insights · Timothy · January 2025
Top Beauty Retail Apps on iOS in Hungary Q4 2024
Explore the performance trends of the top beauty retail apps on iOS in Hungary during Q4 2024, highlighting downloads, active users, and their fluctuations.
In the fourth quarter of 2024, the beauty retail app market on iOS in Hungary showcased varied performance trends across the top five applications. According to Sensor Tower data, these apps experienced distinct patterns in weekly downloads and active users, offering insights into consumer engagement within the sector.
Mein dm observed a dynamic trend in weekly downloads, starting strong with over 7K downloads in early October and experiencing fluctuations throughout the quarter, settling at around 4.3K by the end of December. The app maintained a steady base of weekly active users, peaking at approximately 75.7K at the beginning of the quarter and ending with about 66.6K.
Notino: perfumy i kosmetyki saw a noticeable increase in weekly downloads, reaching a peak of around 5.8K in early December. Active users followed a similar trend, peaking at approximately 14.7K during the same period before a slight decline towards the quarter's end.
Douglas Parfüméria had a mixed performance with downloads, starting with modest numbers but experiencing a spike mid-quarter, reaching over 6.5K in mid-November. Unfortunately, active user data was not available for this app.
Lush Fresh Handmade Cosmetics maintained a low profile in terms of downloads, with a significant spike to 5K in the week before Christmas. This surge was mirrored in its active users, which increased to approximately 2.7K during the same period.
Finally, Yves Rocher showed a stable trend in downloads, with numbers hovering around 200 to 300 throughout the quarter, ending with a slight dip to 142 in the last week of December. Active user data for this app was not available.
These insights highlight the dynamic nature of the beauty retail app market in Hungary, with each app experiencing unique trends in user engagement. For more detailed insights and data, visit Sensor Tower.